General Stamping & Metalworks Appoints Kellen Zollinger as new Chief Financial Officer
Learn all about Kellen Zollinger, our chief financial officer.
GSM delivers industrial roll forming for OEM production at scale. Our metal roll forming process shapes continuous strips into accurate profiles with tight repeatability and low scrap. With lines in Tomah, Wisconsin, and South Bend, Indiana, and direct links to cutting, stamping, machining, welding, and assembly, you get consistent parts and one coordinated plan from raw material to finished components.
We offer an extensive range of metal manufacturing capabilities, eliminating the need for multiple manufacturers.
We excel in providing enhanced supply chain stability and dedicated support for minimal disruptions.
We offer a state-of-the-art facility equipped to tackle projects requiring large metal components.
Our expertise helps improve manufacturability and reduce costs.
Industrial roll forming shapes continuous strips into precise profiles by feeding material through a sequence of rollers, so parts run fast with consistent geometry and low scrap. Our metal roll forming method excels with long lengths, repeatable features, and programs that demand volume.
We prep materials, set guides, and load the strip. Stations form flanges, hems, beads, and radii in a controlled sequence. We manage cutoff strategies to keep edges clean and dimensions true. Inline checks confirm straightness and hole-to-edge alignment, then we cut to length and stage parts for downstream ops, like welding or assembly, on the same plan. That’s how our roll forming services keep throughput high and quality steady.
You lower part cost at volume, reduce material waste, and lock in repeatable profiles. Our process holds tight dimensions across long runs, supports complex shapes, and delivers finish quality that cuts rework. For channels, tracks, frames, covers, and long panels, our industrial roll forming solutions give OEM teams speed and consistency without hard tradeoffs.
As a trusted roll forming manufacturer, we offer metal roll forming services at both our facilities:
We run carbon and high-strength steels, stainless, and aluminum. Profiles include channels, angles, hat sections, custom shapes, and long panels for truck and equipment builds. For programs that need complex shapes at scale, our metal roll forming teams deliver stable output ready for welding, machining, and assembly.
GSM forms rolls next to our full line of metal manufacturing capabilities. We schedule one flow, keep status visible, and move roll-formed parts directly into downstream work without extra handoffs. This tight linkage turns our roll forming services into predictable output for OEM programs.
We produce long panels, heavy sections, and complex profiles for trucks, equipment, and structural applications. Material handling, fixtures, and cutoff keep large parts straight, square, and on spec. We build our lines to absorb demand swings and protect lead times.
Our runs minimize scrap and spread setup across high volumes. Our process holds dimensions and keeps surfaces clean, which reduces rework downstream. Our industrial roll forming solutions deliver part cost savings while maintaining repeatable geometry.
Our team reviews profiles, radii, hole patterns, and notch rules before we cut steel. We plan cutoff strategies to meet print and simplify welding or assembly. If your project needs custom roll forming, we tune the line for your alloy, thickness, and feature mix.
Inline checks track straightness, twist, and key dimensions while fixture audits confirm critical features. We tie parts to coil heat numbers and maintain traceable lots across the run. As your roll forming company of choice, we publish inspection results with your shipment so you see proof of performance.
Share your profile, thickness, and run volumes, and we’ll map the line setup and timeline for your industrial roll forming. We’ll confirm feasibility and cutoff strategy, then price the program with clear deliverables. Want a technical review first? Start the conversation: request a quote or contact us to connect with an engineer.
Our Tomah line handles mild steel up to 5/8 inch thick. Our South Bend line supports up to 5/12 inch and 16-gauge capability. Width and profile size depend on the roll set and geometry, and our roll forming supports long-length parts with cutoff to your spec. Send us your print, and we’ll quickly confirm the strip width and length window.
Learn all about Kellen Zollinger, our chief financial officer.
See what a group of middle schoolers learned during a visit to our facility in Wisconsin.
South Bend, Indiana – General Stamping & Metalworks (“GSM”) is pleased to announce the appointment of Brett Hunter as its
